Recently, Microsoft released a new AI video advertising solution and reached a strategic cooperation with Changhong Jiahua in the field of AI video advertising. The two sides jointly held the launch ceremony of strategic cooperation of "Digital Intelligence Wings, ecological navigation", and joined hands to open a new chapter in the advertising industry.
The launch ceremony of strategic cooperation of "Number Intelligence Wings, Ecological navigation"
With its professional intelligent distribution service capabilities and strong market and ecological resources, Changhong Jiahua has become a strategic partner of Microsoft AI video advertising in China, and will fully promote the landing and development of Microsoft AI video advertising technology in the Chinese market. The two parties will jointly build a new ecosystem of AI video advertising, bring unprecedented immersive interactive experience to domestic advertisers and partners, and promote business model innovation and commercial value upgrading in the advertising industry.
Microsoft AI Video advertising solutions rely on cutting-edge AI technology to integrate advertising content into videos in a natural and fast way, providing advertisers with immersive, all-round brand display opportunities, while bringing new viewing ads and personalized recommendation experiences to viewers. This innovative connection breaks the limitations of traditional advertising, opens up new possibilities for the advertising industry, improves the interactivity and precision of advertising, and opens up a new linkage dimension for the interaction between brands and consumers.
Dr. Qi Zhang, Senior Vice President of Microsoft Worldwide and President of Microsoft AI Asia Pacific
Dr. Qi Zhang, senior Vice President of Microsoft Worldwide and President of Microsoft AI Asia Pacific, attended the launch ceremony of the strategic cooperation and said: "By integrating advanced AI technology, Microsoft will promote the construction of an open and powerful video advertising ecosystem, deeply integrate multi-party resources, provide unlimited resource expansion possibilities for video platforms, provide innovative marketing forms for advertisers, provide superior viewing experiences for viewers, and help brands achieve accurate communication and superior value."
Changhong Jiahua company chairman Zhu Jianqiu
Zhu Jianqiu, Chairman of Changhong Jiahua Company, said at the launch ceremony: "Microsoft is an important partner of Changhong Jiahua, and the two sides have carried out close cooperation in public cloud, operating system, office software and other fields to jointly provide customers with efficient and personalized solutions. Microsoft AI video advertising uses new technologies to reshape business models and cultivate new ecology, and this innovation path is the service direction that Changhong Jiahua focuses on. This cooperation with Microsoft in the field of AI video advertising is a consensus on the technology strategy of the two sides, is a complementary business strategy, broadens the scope of cooperation, and is a key step for the two sides to create ecological value."
Microsoft AI Video ads:
Leading advertising industry innovation with technological innovation
Microsoft AI video advertising innovation solutions have excellent technical advantages, relying on the world's leading AI large models, small and medium-sized models and cutting-edge computer vision algorithms, to provide a set of efficient, automated and high-quality end-to-end AI advertising solutions. The solution can automatically detect and classify AD Spaces, accurately identify the best position for embedding ads, create new AD Spaces through white space, and achieve real-time rendering and high-quality synthesis of multi-terminal video ads. Advertising is naturally integrated into the video scene, effectively conveying brand and product information in the user's immersive viewing.
In addition, Microsoft AI video ads break through the limitations of traditional advertising through personalized recommendation functions, and create an advertising experience tailored to each audience's interests and needs. This "thousands of faces" accurate recommendation method not only significantly improves the appeal of advertising, but also enhances the audience's sense of participation and interaction, making the advertising content more relevant, and further accurately and effectively help the brand influence.
According to Sun Guosheng, general manager of Microsoft Innovation Division, in order to accelerate the construction of the ecology, Microsoft AI video advertising has realized the visualization of the whole process from advertising preparation to delivery, saving advertisers a lot of time and cost, and will help advertisers achieve intelligent delivery, enhance advertising creativity, and optimize user experience in a complex market environment.
Cooperate with Changhong Jiahua, multi-party to build a new ecology of AI video advertising
As an outstanding digital intelligence integrated service provider in the new era, Changhong Jiahua focuses on new technologies and new applications represented by AI and the integration of virtual and real, continues to expand the new ecology of the industry, and is committed to promoting scene-based service innovation and ecological value creation.
In this strategic cooperation, Changhong Jiahua invested its dedicated technical support and operation team to join hands with Microsoft to jointly build and improve the intelligent advertising platform, and the technical service ability covers the whole ecological field, and can quickly collaborate with Microsoft to enable partners' solutions. Provide AI-based video advertising media strategy, marketing creativity, content generation, advertising operation and other one-stop brand marketing complete plan, help the advertising industry to achieve digital transformation and intelligent upgrading, help advertisers to enhance brand value, win new growth opportunities.
Changhong Jiahua connects Microsoft's world-leading AI advertising applications, content video platforms and advertisers to build an ecosystem. Changhong Jiahua relies on the resources of many partners in the ICT field to help the video platform connect with the brand side, realize the marketing incremental space and channel sharing, and make full use of high-quality marketing resources to promote AI video advertising services in different scenarios to partners in different fields; With high-quality advertising operation capabilities, help brands quickly layout AI video advertising field.
With the formal conclusion of the strategic cooperation agreement between Microsoft and Changhong Jiahua, Migu Video is taking the lead in exploring access to Microsoft AI video advertising technology. Lei Jie, general manager of Migu's Innovation Business Development Center, said: "We are very much looking forward to the in-depth cooperation with Microsoft in the field of AI video advertising. With the help of Microsoft's AI technology and Changhong Jiahua's ecological resources, we will create more innovative advertising solutions in the future, create more value for advertisers and consumers, and open up a new era of digital marketing." In the future, with the continuous improvement of the advertising ecosystem jointly created by Microsoft and Changhong Jiahua, Migu will also continue to expand new video advertising forms.
The conclusion of this strategic cooperation will accelerate the digital transformation of the advertising industry and promote the rapid development of video advertising in China and the global market. Changhong Jiahua will join hands with Microsoft Corporation and Migu Company to build an open and powerful video advertising ecosystem, help brands achieve accurate communication, create excellent value, and promote the high-quality development of the advertising industry in the digital era.