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11/20
2024

ChanghongIT new quality services to help China Mobile Migu AI+ advertising strategic alliance ecology

On November 19, 2024 Migu Ecological Conference was held in Beijing Shougang Park. Changhong Jiahua, as a partner of China Mobile Migu Company, was invited to attend the meeting and join Migu AI+ advertising strategic alliance.

With the theme of "Create a beautiful and Colorful New Path", Migu Ecological Conference 2024 will share industry insights and future trends in various fields such as technology, content and cooperation, gather ecosystem partners to discuss ecological cooperation and development in various fields, and build a bright future with new quality content.

At the Advertising Investment Partners Conference held in the same period, China Mobile Migu Company launched the Migu AI+ advertising strategic alliance with industry partners such as Intel, Dentsu China, Microsoft, Provincial Guangdong Group, iFlytek, Changhong Jiahua, and China Mobile Research Institute (Jiutian Artificial Intelligence) to comprehensively shape a new converged marketing platform.

From content automation production, personalized delivery to multi-modal interactive experience, the application of AI technology has brought revolutionary changes to the advertising and marketing industry. In particular, the new model of AI+ video advertising application represented by VA virtual advertising strengthens the emotional connection between brands and consumers through highly scenario-based immersive brand placement, significantly improving the efficiency of advertising and user experience.

As an outstanding digital intelligent integrated service provider in the new era, Changhong Jiahua firmly grasp the new scenarios and new opportunities brought by AI applications, and establish close cooperation with the mainstream AI technology solutions and content service platforms with professional technology and marketing service capabilities and solution integration capabilities, so as to increase the brand value of advertisers with technology services and help enterprises develop.

Relying on Microsoft's leading technology innovation and research and development capabilities, Changhong Jiahua provides customers with virtual advertising technology solutions; Join hands with China Mobile Migu Company's high-quality content platform resources to customize accurate and efficient delivery strategies and execution services for brand owners with different target audiences and scene needs to achieve marketing upgrades.

In the future, Changhong Jiahua will join hands with China Mobile Migu Company to build an open, collaborative and win-win cooperation ecology with AI+ advertising alliance partners, empower new quality content dissemination with new quality services, promote the transformation of advertising marketing from traditional display to ultra-personalized content integration, and help the advertising marketing industry enter a new round of high-quality growth in the era of digital intelligence.